Research.

Before anything, we want to know you the way you know you (and better, if possible). We want to know what you do, why your customers love you, and what makes you unique. We look at data, trends, research, and even interview customers to unlock that content that sets you apart and makes new customers come to you.

Strategize.

Content marketing can be an amazing growth channel for your business if it’s done intentionally. That’s why we take the time to use the research we’ve done to create a deliberate strategy based on your content goals. Not only do we strategize the types of content to create, we also strategize efficiency: how can we use that content in multiple ways to reach your audience wherever they are, however they like to consume content.

Create.

Armed with the right information and a solid plan, we march forward creating the content your company needs to reach your audience. Blog, emails, website, landing pages, product messaging — your customers will have a streamlined experience at every touchpoint.

Measure.

It’s essential to understand the performance of the content, which is why we’re always comparing the numbers with the goals we set to see if there are places to improve and replicate what’s working.

Repeat.

Iteration is key — one thing we know about digital marketing is that it is always changing and there’s always room for improvement. We keep an eye on content performance and the latest changes to algorithms to continue testing, improving, and growing.